Why You Need a Slogan

My interest and fascination with slogans began when I was a young girl. Having grown up in the 70s, there was sure no lack of them! Back in those days, I would spend countless hours coming up with slogans for my imaginary products. Then I would make up a jingles and rehearse full 10 minute commercials for my “products.” Thankfully no one in my family had a video recorder at the time. I’m sure if you think back, you can still remember some of the slogans that were popular from our childhood. Some of them have been long gone, but we still remember them after all these years. That should give you an idea of just how powerful a slogan can be. Timeless. Take Wendy’s “Where’s the Beef?” slogan, or how about Burger King’s “Have it your way!” The long gone, but not forgotten “Winston Tastes good, like a cigarette should” still comes to mind even though it’s been banned for decades. What slogans do you remember from your childhood?

Wikipedia defines a Slogan as a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. A slogan basically captures the essence of how you want to be perceived in the market while helping to differentiate you from your competition. It helps if the slogan is short, to the point, clever, and original. Putting it to music can pack an even more powerful punch.

Some great modern day slogans that come to mind are Walmart’s “Save Money, Live Better,” Target’s “Expect more, Pay less,” and Lowe’s “Never Stop Improving.” One of the very best slogans I’ve come across is the American Cancer Society’s “Official Sponsor of Birthdays.”

In short, a slogan is an effective way to brand your business and own a piece of real estate in a consumer’s mind. And that kind of real estate is priceless! If you need help crafting a slogan for your business, contact Ad VICE Marketing.