Currently Browsing:Advertising

To Boost or Not to Boost your Facebook Posts

The short answer to this question is, “Yes!” You should boost every post on Facebook. The days of free marketing on Facebook are long gone. If you would like to take a conservative approach to boosting, you can boost all of your posts with a small investment. Begin with a $5 investment for each post,

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Why You Need a Slogan

My interest and fascination with slogans began when I was a young girl. Having grown up in the 70s, there was sure no lack of them! Back in those days, I would spend countless hours coming up with slogans for my imaginary products. Then I would make up a jingles and rehearse full 10 minute

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5 Keys to Developing a Successful Inbound Marketing Strategy

The most important factor in developing a successful inbound marketing strategy is to identify your ideal customer for each of the products and services your company offers. Develop a profile for this ideal customer including as many personal details as possible. Once you fully identify this person, you will know how and where to interact

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You Shouldn’t Advertise Until You Have This One Thing…

I bet MONEY was at least in your top 3 guesses! Well, of course we all need money to advertise. Besides Money, what’s the one thing every ad campaign needs to develop a successful ad campaign? A Marketing Objective. A marketing objective is a statement that answers the question, “What do we want to make

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Keep Your Eye On The Ball…Focus

We’ve all heard those run on ads where it just seems like a laundry list of an advertiser’s services. We do such and such and so and so and this and that and we do such and such better than everyone else, plus we have the best service too, blah, blah, blah… I get it.

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